At Flexvideo, we had the exciting opportunity to collaborate with Whello, a dynamic digital marketing agency based in Amsterdam’s creative hub, the Houthavens. Known for their bold and innovative branding, Whello had always embraced their cartoon whale logo but intentionally avoided using real whale imagery. Our "Dream Big" concept challenged this approach, introducing a dramatic shift that reimagined their branding in a powerful and cinematic way.

As part of Whello's growth promotion campaign, we produced two high-impact short videos designed to captivate audiences from the very first frame. Our goal was clear: hold viewers’ attention through the crucial first five seconds and deliver an emotional payoff that was both inspiring and unforgettable. To achieve this, we carefully curated suspenseful music and immersive sound design, amplifying the anticipation. Using advanced CGI techniques, we transformed a highly realistic 3D whale model into a breathtaking visual experience—taking Whello’s familiar brand symbol and elevating it to a new level of cinematic storytelling.

This departure from their cartoon logo to a hyper-realistic whale was a bold move, reinforcing Whello’s evolution and ambition. The result was a visually stunning and emotionally resonant campaign that not only strengthened their brand identity but also inspired audiences to think bigger. This project is a testament to how Flexvideo’s expertise in storytelling, sound design, and CGI can redefine brand narratives in a way that feels both fresh and impactful.