At Flexvideo, we had the distinct pleasure of collaborating with Atta de Tolk, a renowned Dutch spoken word artist, storyteller, and motivational speaker. Known for his ability to translate complex themes into powerful and accessible poetry, Atta has made a name for himself in the Netherlands by performing at major events, corporate gatherings, and on national television. His work blends sharp social observations with deep emotional resonance, making him an ideal partner for a project that aimed to bridge the worlds of finance and storytelling.

This project, originally developed for Deloitte, was designed to bring a fresh, artistic perspective to the financial world. Set against the striking backdrop of Amsterdam Zuid’s financial district, the video combines breathtaking cinematography with abstract CGI elements, visually mirroring the structured, fast-paced nature of finance while infusing it with the fluidity and emotion of spoken word poetry. The result is a unique and thought-provoking visual experience that challenges conventional corporate storytelling.

Spoken word as a marketing tool is an innovative approach that brings authenticity and emotional depth to brand messaging. Unlike traditional corporate videos, which often rely on scripted narration, spoken word captures attention through rhythm, energy, and raw human connection. Atta’s poetic delivery transforms financial concepts into an engaging narrative, making them more relatable and impactful.

This collaboration demonstrates how creative storytelling can redefine corporate communication. By merging the artistic expression of spoken word with the structured world of finance, we crafted a visually stunning and emotionally resonant piece that speaks to both logic and emotion—an unforgettable way to engage audiences in a corporate setting.