Generative artificial intelligence (AI) start-up HeyGen has raised US$60 million in its series A funding round, months after dissolving its mainland Chinese operation amid heightened tensions between Washington and Beijing.
Founded in Shenzhen in 2020 and previously known as Surreal, HeyGen’s latest funding exercise valued the company at US$500 million, according to a Bloomberg report. The firm – renamed Movio after relocating to Los Angeles, California, in 2022 – rebranded itself as HeyGen in April last year.
HeyGen’s latest funding round was completed on June 20 and led by San Francisco-based venture capital firm Benchmark. New and returning investors included Thrive Capital, BOND, Conviction, Dylan Field, Elad Gil, Aviv Nevo, Neil Mehta and SV Angel, according to a statement from HeyGen.
"These fundamentals apply to everything, whether you're creating a simple logo animation or a complex scene."
Color and typography are powerful tools in motion graphics. Pablo Stanley, a designer known for his distinctive style, recommends using color to evoke emotions and guide the viewer’s eye. “Choose a color palette that enhances your message,” Stanley suggests. “Similarly, your typography should be clear and legible, supporting the overall aesthetic without overpowering the animation.”
Incorporate Design & Optimize
Sound design is often an overlooked aspect of motion graphics, but it can significantly enhance the viewer’s experience. Joey Korenman of School of Motion highlights the role of audio in creating immersive animations. “Sound effects and music add depth and realism,” he explains. “They can emphasize actions, set the mood, and keep viewers engaged.”
Different platforms have varying requirements and audience expectations. Beeple, an influential digital artist, advises tailoring your motion graphics to the specific platform. “Whether it’s Instagram, YouTube, or a website banner, consider the dimensions, duration, and user behavior,” he recommends. “Optimizing for the platform ensures your work looks professional and reaches its full potential.”
The field of motion graphics is constantly evolving, with new tools and techniques emerging regularly. Erin Sarofsky, founder of Sarofsky Corp., encourages continuous learning and experimentation. “Stay curious and don’t be afraid to try new things,” she says. “Attend workshops, follow industry leaders, and push the boundaries of your creativity.”
Conclusion
Creating impactful motion graphics requires a blend of creativity, technical skill, and thoughtful planning. By following these tips from industry experts, you can elevate your work and produce animations that resonate with your audience. Remember, the key is to start with a solid concept, master the basics, and never stop experimenting. The world of motion graphics is vast and exciting—dive in and make your mark!
