Adobe MAX is an annual creativity conference that introduces new features coming to Adobe’s suite of apps.
The company is renowned for developing industry-standard tools including Photoshop, Premiere Pro, and Lightroom, and announcements from Adobe MAX often send ripples across entire industries. This year, Adobe MAX Miami 2024 was especially significant.
Adobe announced generative video is coming to Premiere Pro at the event, and it has already launched in beta form. Put to one side any memories of seeing nightmarish generated videos—like 2023’s bizarre viral clip of Will Smith eating spaghetti—this is generative AI video designed for pros, and is certain to be used imminently in countless content creator videos.
The most interesting aspects of Adobe Premiere Pro’s take on this cutting-edge tech are in how it differs from the tools commonly used to create video being shared online today. This is generative AI video fit for professional workflows, not just to impress the curious onlookers on social networks.
"These fundamentals apply to everything, whether you're creating a simple logo animation or a complex scene."
Color and typography are powerful tools in motion graphics. Pablo Stanley, a designer known for his distinctive style, recommends using color to evoke emotions and guide the viewer’s eye. “Choose a color palette that enhances your message,” Stanley suggests. “Similarly, your typography should be clear and legible, supporting the overall aesthetic without overpowering the animation.”
Incorporate Design & Optimize
Sound design is often an overlooked aspect of motion graphics, but it can significantly enhance the viewer’s experience. Joey Korenman of School of Motion highlights the role of audio in creating immersive animations. “Sound effects and music add depth and realism,” he explains. “They can emphasize actions, set the mood, and keep viewers engaged.”
Different platforms have varying requirements and audience expectations. Beeple, an influential digital artist, advises tailoring your motion graphics to the specific platform. “Whether it’s Instagram, YouTube, or a website banner, consider the dimensions, duration, and user behavior,” he recommends. “Optimizing for the platform ensures your work looks professional and reaches its full potential.”
The field of motion graphics is constantly evolving, with new tools and techniques emerging regularly. Erin Sarofsky, founder of Sarofsky Corp., encourages continuous learning and experimentation. “Stay curious and don’t be afraid to try new things,” she says. “Attend workshops, follow industry leaders, and push the boundaries of your creativity.”
Conclusion
Creating impactful motion graphics requires a blend of creativity, technical skill, and thoughtful planning. By following these tips from industry experts, you can elevate your work and produce animations that resonate with your audience. Remember, the key is to start with a solid concept, master the basics, and never stop experimenting. The world of motion graphics is vast and exciting—dive in and make your mark!
